The Educational Conference program at ChinaMart ‘99 will feature topics that are of growing interest to the Chinese retail food industry. Information relating to the basic operation and management of supermarkets will be addressed by industry experts with a wealth of experience in the supermarket and retail food industries. The supermarket industry is a sophisticated and fast moving industry world wide. To keep abreast of the trends, it is important for executives of the industry to avail themselves of as much information as possible. The information received at these seminars can help make a business grow and outpace the competition. The Educational Seminars at ChinaMart ‘99 will do just that. Don’t miss this great opportunity! Attend ChinaMart ‘99 and meet the leaders in the food industry !

Following is the projected program.

The keynote address will be made by one of the outstanding leaders in the retail food industry who will share his thoughts about the industry at present and where it will be going into the Y2000 and beyond.

Dennis Doo (invited)

Vice President, IGA International

General Manager, Asia Operations

Singapore

China Link Research will share findings from their Retail Census conducted this past summer and share intentions for census plans for the year 2000. The primary purpose will be to show the different status of development of supermarkets in Guangzhou, Shanghai and Beijing. In addition, China Link will share some category management strategies and provide recommendations for supermarkets on how to deal with overpopulated product categories and limited shelf space.

Good store design and layout can mean the difference between profit and loss. A store that is designed properly, with opportunity for excellent point of sale promotion, sound security to prevent loss and easy shopping access for your customers is a must in today's’ hyper-retail world.

Ronald Floto (Invited)

Group Chief Executive

The Dairy Farm Company, Ltd.

Hong Kong

There is no doubt about the Chinese preference for fresh foods over other types, whether frozen or canned. Both frozen and canned items are growing very fast in demand but "fresh" still dominates the Chinese dinner table. Presenting your "fresh" products attractively is a must and it must be fresh and stay fresh. Food safety and hygiene is on the minds of consumers worldwide. Chinese shoppers are becoming very discerning and sophisticated in what they want. Learn how to make this a strong element of your in-store marketing.

Keith Bartlett ( Invited)

Fresh Food Commercial Director

Park'n Shop Co., Ltd.

Hong Kong

Customer Satisfaction - Keep ‘em Coming Back

Providing the consumer what they want, when they want it, at reasonable and competitive prices, in a clean and attractive surrounding helps to develop satisfied customers who will become loyal customers. This will assure a successful business which will lead ...not follow competition.

Tom McLaughlin (Accepted)

Merchandising Director

Wal-Mart China Co., Ltd.

Shenzhen

A successful retail operation depends upon having their products on their shelves when they need them. Working together with your suppliers to develop correct inventories, timely deliveries, correct pricing and billing procedures will develop a mutual, positive and profitable relationship. Successful retailing depends on a sound business relationship with your suppliers.

Edward T. McDonald (invited)

Customer Business Development Manager

P & G

Guangzhou

Franchise operations are commonplace and profitable operations all over the world. The art of developing a business relationship, under a franchise, with multinational companies takes a considerable amount of expertise and business determination. Legal commitments in countries differ and clear legal understandings must be met.

Joseph D. G. Han (Accepted)

Vice President, Operations, Greater China

TRICON China

Shanghai

Afternoon session - December 10

To be announced

Please note that some speakers have been invited but have not accepted the invitation.

We will update this program as necessary.